rumarumaPartnerships
Reach homeowners while they plan.
rumaruma readers are Malaysian homeowners researching their renovation: comparing materials, setting budgets and choosing who to work with. We partner with brands that can genuinely help them.
Who we work with
Interior designers, contractors, furniture retailers, kitchen and wardrobe makers, paint brands, and building and interior material suppliers. We only take on home-related partners whose products or services are useful to Malaysian homeowners.
Ways to work with us
Sponsored Article
A useful guide built around your product or service. Send us your own article for editing, or have us write an original 800–1,200-word piece.
Project Feature
A detailed case study of a real renovation you worked on, based on an interview with your team, with project photos and why each choice was made.
Sponsored Material Feature
For building and interior material suppliers: what the material is, where it fits, costs, maintenance and limitations. It can include a showroom or sample-viewing invitation for readers.
Newsletter Sponsorship
A labelled slot in our email newsletter, sent by us to subscribers who opted in to offers from home brands. Coming soon.
What's included
- Long-term publication — at least 12 months on rumaruma, and ordinarily longer while the article stays relevant.
- Homepage promotion — 7 days for a standard article, 14 days for a project feature.
- Ongoing discovery — after its promotion ends, the article keeps its own page and can appear in its category, site search and related articles.
- A link to your website or enquiry page.
- One round of revisions before publishing.
- A 30-day report with article views and clicks through to your link.
Photography, site visits, video and extra promotion can be quoted separately.
Our editorial standards
Readers trust rumaruma because it's useful and honest. That's what makes a placement here worth having, so every partnership follows these rules:
- Clearly labelled. Sponsored content shows "Sponsored by [Brand]" near the title for as long as it's published.
- Useful first. Articles help readers decide whether a product suits their home, including where it doesn't fit.
- No borrowed claims. We describe sponsored pieces as features. "Review" and "tested" are reserved for products we've actually evaluated, and supplier claims aren't presented as our own findings.
- Prices in RM, with context. Any price quoted states its date and what it covers.
- Our final say. rumaruma approves the final copy, images and publishing date, and may update or remove content that becomes outdated or inaccurate.
We can't guarantee a set number of views, enquiries or sales, but we'll share the real numbers after 30 days.
How it works
- Email us with your brand, the product or service, what you'd like to achieve and your preferred timing.
- Agree the brief — format, scope, rate and publishing date.
- Draft and review — we write or edit, and you get one round of revisions.
- Publish and promote — your feature goes live and is promoted on the homepage.
- Report — views and link clicks after 30 days.
Get rates and availability
Rates depend on the format and scope. Tell us what you have in mind and we'll reply with a quote.
rumaruma is owned by Sinno Sdn Bhd. Read more about us.